Valley Library
Navigating Data Privacy: Snail Trails Design Campaign
Project Detail
Valley Library Marketing
Role
Graphic Designer
Illustrator
Duration
December 2024
(2 weeks)
Tools
Illustrator
Procreate
Brief
Design visually appealing and engaging Data Privacy Week materials targeting young adults. Create stickers and a floor decal that emphasize the importance of data privacy while encouraging participation in library events.
Overview
Data Privacy Week educated individuals on data privacy through events like Privacy Roundup, Film Night, and AI Coffee Klatch. The campaign needed creative, student-focused designs to align with its theme.
Solution
The design featured hand-drawn snails and slugs as metaphors for data trails, blending whimsy with nature. Stickers and floor decals used a snail’s journey and a connected map to represent the event timeline.
Research
Target Audience
Individuals aged 18 – 25
Young adults who embrace technology and enjoy creative, thought-provoking designs that reflect their values and curiosity.
Problem
Old Design
Outdated Visuals
Generic and uninspired designs failed to capture the interest of the target audience, reducing overall appeal.
Lack of Interactivity
The design did not reflect the engaging and interactive nature of the event, limiting its impact.
Minimal Creativity
The visuals lacked innovative elements to creatively represent data privacy, missing an opportunity to spark interest.
User needs
Engaging designs that align with their interests
Clear event timelines and activities
Interactive, creative elements to boost participation
User goals
Understand the importance of data privacy
Participate in events with clear guidance on activities
Take away memorable items (e.g., stickers) as keepsakes
User frustrations
Lack of creativity in past designs diminished enthusiasm.
Confusion about the event's purpose and timeline.
Engaging visuals for young adults
Need & Solution
Clear representation of event details
Simplify the event timeline for easy navigation on stickers and decals
Goal
Interactivity and creativity to spark participation
Create interactive elements, like a mapped snail journey, to encourage engagement
Enhance awareness and participation in Data Privacy Week events through visually appealing, memorable designs
Use playful, hand-drawn snails and slugs with bold colors and friendly typography
Design
Design System
Font
Color
Whimsical
Tone of Voice
Approachable
Engaging
Informative
Character Design
Snail
Slug
Hand-drawn snail and slug characters symbolize data trails, blending whimsy and simplicity to visually emphasize the importance of data privacy in the campaign
Mockups
Illustrator & Procreate
Floor Decal
Illustrator & Procreate
Installation
The floor decal was designed in Illustrator with a bold layout and clear event details to guide participants through Data Privacy Week.
The slug illustration, created in Procreate, adds a whimsical touch, symbolizing "data trails" and aligning with the playful and engaging tone of the campaign.
Discovered
Nature-inspired, playful themes and hand-drawn illustrations resonate with young adults.
Learned
Early user feedback and consistent design elements enhance quality and brand recall.
Takeaway
Engaging, cohesive visuals drive awareness and participation among young audiences